UX design
SeatPal
SeatPal mobile app is a solution designed to allow users to easily reserve seats and purchase tickets for movies using their mobile devices. The app aims to improve the movie-going experience by providing a convenient, efficient, and enjoyable way to book seats and browse showtimes.
My Role
Lead UX designer
Tools
Figma, Adobe XD, and Adobe Photoshop
Duration
2 months
Link
Overview
Problem
Moviegoers often face long lines and sold-out shows when they attempt to buy tickets at the theater. Buying tickets in person at the theater is a stressful and time-consuming process for users, leading to missed showtimes and missing out on preferred seats.
Solution
To design a mobile app that simplifies the seat reservation process, making it easy and enjoyable for users to select and secure their preferred seats in a movie theater.
Research
I conducted In-person interviews with moviegoers, online surveys, and competitive analysis of existing ticket reservation apps. A primary user group identified through research was students who go to the theater in their free time for entertainment.
This user group confirmed initial assumptions that majority of users visit the cinema for leisure purposes, to relax and have fun. Users typically purchase tickets in person, and this process can be stressful due to queues and the possibility of missing out on preferred seats. There is a demand for a more streamlined and convenient seat reservation process. The research showed that an app with easy-to-use features, quick and secure payment options, and the ability to purchase tickets in advance would be well-received by users.
Design
When creating the paper wireframes, my primary goal was to quickly iterate on the core functionality and user flow of the SeatPal app. This approach allowed me to explore various design options and ensure an intuitive, user-friendly experience without focusing on detailed design elements.
When creating the digital wireframes, the goal was to refine and detail the paper wireframe concepts, ensuring a clear, cohesive user experience. This included focusing on layout precision, interactive elements, and accessibility.
Results
The design improvements in the SeatPal app have significantly enhanced the user experience, making it more intuitive and accessible. One participant noted, "The app is very user-friendly and easy to navigate. I especially appreciate the clear marking of wheelchair-accessible seats.
